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  1. However micro-influencers (those who have 10,000 followers at or below) are more receptive and easy to work with, and are far more efficient in advertising brands. They have more credibility among their followers due to the perception of intimacy with a smaller number of followers.
    For a better understanding Micro-influencers enjoy 2 to 4 times the engagement rates of celebrities or micro-influencers.
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